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What Is CGI? A Simple Guide To CGI Technology.

Updated: Mar 23

What is CGI? CGI, or Computer Generated Imagery, is a way to create digital images and videos. The term "CGI" was first used in the mid-1980s and referred only to 3D computer graphics. Today, it refers to any kind of computer generated imagery (CGI), including 2D animation.Most CGI is used in movies, TV shows, and commercials. But it's also used for things like video games, special effects in live theater, architectural visualizations, medical imaging, and more.



When was CGI first used?

The first movie to use CGI was Vertigo (1958) by Alfred Hitchcock. The film shows a series of spirals that appear and dissolve and cause a nauseating feeling of dizziness. Design by Saul Bass, and CGI by John Whitney. He combined the spinning of the M5 filmmaker used during World War II with a pendulum that held a paint tank witha propeller in it. The final shot was a spinning spiral on the screen with an oscilloscope projecting images of the movement of the pendulum into it.


Where is CGI used?


CGI, or computer generated imagery is used in many areas of visual media today. Computer generated imagery is a type of animation that is created with the use of computers or other electronic devices and software instead of physical objects. CGI has become more popular than hand-drawn animation, as it is easier and less expensive to create. CGI is used in movies, television shows, video games, and commercials.


A lot of CGI work can be found in the movie industry. CGI can be used to create almost any kind of effect that a director wants to add to their film. Effects are usually added during post-productionand they can range from computer generated characters to large-scale explosions. CGI can also be used to enhance live action films. For example, a film shot in the studio can be made to look like it was shot on location by adding digital effects such as fake crowds and rain.


Video games are often created using CGI. Many video games require large amounts of animation and this is one of the reasons why so many game developers use CGI. It allows them to create animated characters that look more realisticthan what they could create using traditional animation.


Use of CGI in Advertising and marketing


CGI (computer-generated imagery) has become a standard in the advertising and marketing industries. CGI is especially useful for landing pages, product videos, and even social media campaigns.


Landing pages are one of the most popular uses of CGI in advertising. It can transform a website from an ordinary template into a high-end corporate website. Video is one of the best ways to market products, especially with consumers who have a hard time committing to purchases online. Product videos can help close sales by showing off a product’s features, or even by displaying how it works.

Product CGI


Modern marketer have a huge problem, especially when it comes to e-commerce. They focus on product photos, and they focus on them hard. When you look at the most popular product pages on the internet, every single one of them has amazing photos that emphasize their products as best as possible.


But why? If a website visitor actually intends to buy something, pictures are not all that important. But if someone is casually browsing, visuals work wonders.


Products with better visualizations of what you get often make more sales than other products, especially for digital goods.


Product CGI (Fully Computer generated Image)
Product CGI (Fully Computer generated Image)


CGI Software


Autodesk 3ds Max + Corona Renderer or V-Ray – is one of the most universal software for creating everything you need: from buildings to landscapes. With its engines – Corona Renderer or V-Ray, you can achieve unusual photorealism.


ZBrush is a 3D modeling program that allows you to create professional figures of people, animals, and other objects.


Blender. The main benefit of the software – it is completely Free. Blender is also great for 3D modeling.


Autodeks Maya. Maya is used primarily by 3D designers and artists who create games, special effects, and images for cinema.

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